FIELD FORCE
Sales Outsourcing: A Strategic Model for Retail
CLIENT: LOGITECH
Field Force projects ensure brands maximize Sell-Out and increase Brand Awareness. Building a lasting relationship with the channel is essential to ensure constant product availability and visibility on the shelf and guarantee the shopper the best customer experience.
Objective
Becoming the undisputed leader in the world of PC accessories.
Ensure product availability, maximize Sell-In, Sell-Out, and implement promotional programs at a local level.
Our solution
An agile and flexible approach that ensures the management of retail stores by a specialized team of senior figures, with a strong knowledge of the channel and market dynamics, who operate on behalf of the client and establish lasting relationships with the retail store, in order to guarantee the achievement of predefined objectives.
OUR RESULTS
Sell-in vs PY
Display Share vs PY
Sell-out vs PY