{"id":1995,"date":"2025-10-22T12:40:37","date_gmt":"2025-10-22T12:40:37","guid":{"rendered":"https:\/\/targetitalia.dev.pixelview.it\/footprint-tracking-in-store-e-out-of-store\/"},"modified":"2025-11-11T14:00:15","modified_gmt":"2025-11-11T14:00:15","slug":"footprint-tracking-in-store-e-out-of-store","status":"publish","type":"post","link":"https:\/\/targetitalia.dev.pixelview.it\/en\/footprint-tracking-in-store-e-out-of-store\/","title":{"rendered":"Footprint tracking in-store e out of store"},"content":{"rendered":"\t\t
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BUSINESS INTELLIGENCE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Footprint tracking in-store e out of store<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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CLIENT: INTEL<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Accurately measuring results and tracking behaviors is a prerogative of online and physical touchpoints. Knowing the characteristics of the technologies allows for their best utilization.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Objective<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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During the ‘Intel Entra nel Futuro’ experience, it was necessary to track the return on investment of the activity in real-time in order to implement corrective measures for results optimization. The objective was to collect reliable data on in-store and out-of-store activities, relying on a truly complete Analytics solution by leveraging mobile devices and a special algorithm for the correct data interpretation.<\/g>
Opportunities to See. Views. Visitors. Dwell time. Leads. Conversions are the Key Performance Indicators that were measured, as they can be consulted online in real-time thanks to intuitive and customizable dashboards, also accessible via mobile. This effectively allows for measuring an offline campaign in the same way as an online one<\/strong>: view, engagement + transactions. <\/p><\/div><\/div>

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Our solution<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Target supported Intel in designing technologies capable of optimizing results. To achieve the desired objectives, Target relied on a sensor for data collection. The data collection sensor is simple to use and does not require a network: thanks to the integrated SIM card<\/g>, it allows the collected information to be transferred online. Small, compact, and battery-powered, it can be positioned anywhere, even inside a display unit. <\/p>

Furthermore, the Geofencing <\/strong>functionality allows for a better understanding of the target group, collecting demographic data such as age, gender, and lifestyle. In this way, the client received clear and precise data in real-time on the return on investment of the activity, which allowed them to verify its appeal and effectiveness. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Do you want to develop a project?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Target is ready to listen to you!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tContact us<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Related Projects<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

BUSINESS INTELLIGENCE Footprint tracking in-store e out of store CLIENT: INTEL Accurately measuring results…<\/p>\n","protected":false},"author":1,"featured_media":1664,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"class_list":["post-1995","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-intelligence"],"_links":{"self":[{"href":"https:\/\/targetitalia.dev.pixelview.it\/en\/wp-json\/wp\/v2\/posts\/1995","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/targetitalia.dev.pixelview.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/targetitalia.dev.pixelview.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/targetitalia.dev.pixelview.it\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/targetitalia.dev.pixelview.it\/en\/wp-json\/wp\/v2\/comments?post=1995"}],"version-history":[{"count":2,"href":"https:\/\/targetitalia.dev.pixelview.it\/en\/wp-json\/wp\/v2\/posts\/1995\/revisions"}],"predecessor-version":[{"id":1997,"href":"https:\/\/targetitalia.dev.pixelview.it\/en\/wp-json\/wp\/v2\/posts\/1995\/revisions\/1997"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/targetitalia.dev.pixelview.it\/en\/wp-json\/wp\/v2\/media\/1664"}],"wp:attachment":[{"href":"https:\/\/targetitalia.dev.pixelview.it\/en\/wp-json\/wp\/v2\/media?parent=1995"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/targetitalia.dev.pixelview.it\/en\/wp-json\/wp\/v2\/categories?post=1995"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/targetitalia.dev.pixelview.it\/en\/wp-json\/wp\/v2\/tags?post=1995"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}